Entries by Eoghan O'Sullivan

A tried and tested approach to e-newsletters

Over the past decade or so I’ve worked for four different organizations aiming to engage members in some way. Whether it was technology experts following the work of the DVB Project or the EBU, the staff of EAZA member zoos, or alumni of the International School of Geneva, the common thread was that the organization […]

You need an About page for your website

You will find this advice in may other places, but it bears repeating: you need an About page for your website. Websites come in many shapes, sizes and flavours, but no matter how groundbreaking or stylish your site is, there are some basic universal rules you should respect. If the organization’s logo appears somewhere towards […]

Be organized. Or organised. But not both.

Growing up in Ireland, I was taught to write British English. Thus my colours have a ‘u’, my omelettes come with a ‘te’, and the ‘r’ comes before the ‘e’ in my litres. I also, at least until quite recently, realised, organised and finalised things, believing that only in American English are those words spelled […]

In hindsight, it looks like a master plan

In hindsight, it almost looks like it was a master plan: spend two to three years each at different international organizations, building up the skills, experience and network I would need to launch a (hopefully!) successful communications consultancy. In reality, it was more like a Choose Your Own Adventure book, where deliberate decisions at specific […]

Alumnographics: graphically representing a community using basic software

As social media have become the predominant channel for spreading information and ideas, infographics (which have been around for a long, long time) have become hugely popular for organizations of all kinds. As tools for promotion, advocacy, awareness-raising or marketing they can convey information much more efficiently than blocks of text or tables of figures. […]