I’ve had a chance to work with both Wix and Squarespace on recent projects. While WordPress remains my preferred platform for building and maintaining websites, these site builder services are clearly attractive for those who want to quickly and easily get a professional-looking site online.
How often have you clicked through to the blog section of a website and found that the most recent post dates from many months or even years ago? It doesn’t look great, does it. So, the simple message of this post is: post something!
For membership-based organizations, regular and reliable communication with the member community is essential. Email newsletters are a commonly used tool for this and whenever email newsletters are mentioned, you can be sure MailChimp will come up as an option. But you shouldn’t be too hasty in embracing that friendly monkey!
Taking a few hours to do a content audit of your website represents time very well spent. Both the process itself and the document that results can help to identify problems with site structure, inconsistencies in menus, titles, headings and URLs, and outdated or difficult-to-find content. The word audit might suggest some kind of scary […]
It’s highly likely that the people you are trying to reach with your message — whatever it may be — lead busy working lives and have to deal with constant interruptions and distractions. Your gift to them should therefore be brevity. Try to tell your story, or at least deliver the essential (for your audience) […]
With a title like that you could be forgiven for thinking this post is about using recycled paper for your flyers and offsetting the emissions generated by your events. In fact, I’m encouraging you to think about sustainability in communications from an entirely different angle.
A few years ago I recall reading many articles predicting the death of websites. People would get their information from social networks and would use mobile apps to access and browse content. I believe those predictions have been proved wrong, or at least premature, especially when it comes to niche audiences and interests. For the […]
Many organizations are locked into a long-standing pattern of annual events of different kinds that consist of a set of presentations programmed across a day or two, perhaps with a token panel session in an attempt to liven things up a bit. Events like these, often run by over-stretched comms people who fall back on […]
Over the past decade or so I’ve worked for four different organizations aiming to engage members in some way. Whether it was technology experts following the work of the DVB Project or the EBU, the staff of EAZA member zoos, or alumni of the International School of Geneva, the common thread was that the organization […]
You will find this advice in may other places, but it bears repeating: you need an About page for your website. Websites come in many shapes, sizes and flavours, but no matter how groundbreaking or stylish your site is, there are some basic universal rules you should respect. If the organization’s logo appears somewhere towards […]
Growing up in Ireland, I was taught to write British English. Thus my colours have a ‘u’, my omelettes come with a ‘te’, and the ‘r’ comes before the ‘e’ in my litres. I also, at least until quite recently, realised, organised and finalised things, believing that only in American English are those words spelled […]
In hindsight, it almost looks like it was a master plan: spend two to three years each at different international organizations, building up the skills, experience and network I would need to launch a (hopefully!) successful communications consultancy. In reality, it was more like a Choose Your Own Adventure book, where deliberate decisions at specific […]
That Comms Blog
- A wild goose in Switzerland
- Importing Zoom webinar registrations – a word of warning
- I’m after writing a blog post
- Using StreamYard, Zoom and Acuity Scheduling to create an online tradeshow
- Twenty Twenty plus Twentig equals a match made in WordPress heaven
- A refreshing approach to event registration
- How a fresh pair of eyes can help get your document unstuck
- From podcast listener to podcast presenter
- Still that comms guy; still enjoying it
- A practical tip when writing for the web
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