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If in doubt, call it what it is

18/04/2018/0 Comments/in Uncategorized /by Eoghan O'Sullivan

A café in the village where I live closed down recently, just a few months after it had opened. I wasn’t surpised. Located in a new park for small businesses, it was a little off the beaten track, with very little direct passing trade. It was only after it had closed that I noticed the […]

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http://www.thatcommsguy.ch/wp-content/uploads/2018/04/christels.jpg 944 1200 Eoghan O'Sullivan http://www.thatcommsguy.ch/wp-content/uploads/2016/06/white_110h.png Eoghan O'Sullivan2018-04-18 20:53:112018-04-18 21:01:25If in doubt, call it what it is
Photo by Lisa Walton on Unsplash

My go-to sites for free photographs

05/03/2018/0 Comments/in Uncategorized /by Eoghan O'Sullivan

A picture is not always worth a thousand words. While online communication is dominated by visuals these days, often the photographs, graphics or icons used don’t add much value. Just look at the photo below for example! Nevertheless, it is usually a good idea to include some sort of eye candy, as long as you […]

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WordPress wins for websites but Wix works well

15/01/2018/0 Comments/in Uncategorized /by Eoghan O'Sullivan

I’ve had a chance to work with both Wix and Squarespace on recent projects. While WordPress remains my preferred platform for building and maintaining websites, these site builder services are clearly attractive for those who want to quickly and easily get a professional-looking site online.

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http://www.thatcommsguy.ch/wp-content/uploads/2018/01/marco-djallo-127113_1000w.jpg 1027 1000 Eoghan O'Sullivan http://www.thatcommsguy.ch/wp-content/uploads/2016/06/white_110h.png Eoghan O'Sullivan2018-01-15 20:43:042018-01-15 20:51:41Wordpress wins for websites but Wix works well
Cobwebs around a lightbulb

Note to self: update blog

21/11/2017/0 Comments/in Uncategorized /by Eoghan O'Sullivan

How often have you clicked through to the blog section of a website and found that the most recent post dates from many months or even years ago? It doesn’t look great, does it. So, the simple message of this post is: post something!

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http://www.thatcommsguy.ch/wp-content/uploads/2017/11/kelly-sikkema-376792.jpg 530 800 Eoghan O'Sullivan http://www.thatcommsguy.ch/wp-content/uploads/2016/06/white_110h.png Eoghan O'Sullivan2017-11-21 15:48:192018-01-15 20:52:30Note to self: update blog

MailChimp may not be the best solution for your members

28/08/2017/0 Comments/in Uncategorized /by Eoghan O'Sullivan

For membership-based organizations, regular and reliable communication with the member community is essential. Email newsletters are a commonly used tool for this and whenever email newsletters are mentioned, you can be sure MailChimp will come up as an option. But you shouldn’t be too hasty in embracing that friendly monkey!

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http://www.thatcommsguy.ch/wp-content/uploads/2017/08/chimp-e1503916075759.jpg 555 600 Eoghan O'Sullivan http://www.thatcommsguy.ch/wp-content/uploads/2016/06/white_110h.png Eoghan O'Sullivan2017-08-28 12:29:032018-01-15 20:54:27MailChimp may not be the best solution for your members

Treat your website to a content audit

11/06/2017/0 Comments/in Uncategorized /by Eoghan O'Sullivan

Taking a few hours to do a content audit of your website represents time very well spent. Both the process itself and the document that results can help to identify problems with site structure, inconsistencies in menus, titles, headings and URLs, and outdated or difficult-to-find content. The word audit might suggest some kind of scary […]

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I’ll be brief…

24/04/2017/2 Comments/in Uncategorized /by Eoghan O'Sullivan

It’s highly likely that the people you are trying to reach with your message — whatever it may be — lead busy working lives and have to deal with constant interruptions and distractions. Your gift to them should therefore be brevity. Try to tell your story, or at least deliver the essential (for your audience) […]

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Communicate sustainably

22/03/2017/0 Comments/in Uncategorized /by Eoghan O'Sullivan

With a title like that you could be forgiven for thinking this post is about using recycled paper for your flyers and offsetting the emissions generated by your events. In fact, I’m encouraging you to think about sustainability in communications from an entirely different angle.

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http://www.thatcommsguy.ch/wp-content/uploads/2017/04/environment.jpg 287 365 Eoghan O'Sullivan http://www.thatcommsguy.ch/wp-content/uploads/2016/06/white_110h.png Eoghan O'Sullivan2017-03-22 22:31:002018-01-16 17:23:59Communicate sustainably

You should be on Facebook, but don’t waste your time on Facebook

19/01/2017/0 Comments/in Uncategorized /by Eoghan O'Sullivan

A few years ago I recall reading many articles predicting the death of websites. People would get their information from social networks and would use mobile apps to access and browse content. I believe those predictions have been proved wrong, or at least premature, especially when it comes to niche audiences and interests. For the […]

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http://www.thatcommsguy.ch/wp-content/uploads/2017/01/contentstrategy_1000w.jpg 446 1000 Eoghan O'Sullivan http://www.thatcommsguy.ch/wp-content/uploads/2016/06/white_110h.png Eoghan O'Sullivan2017-01-19 20:51:242018-01-15 21:32:17You should be on Facebook, but don't waste your time on Facebook
Collaborative workshop at EBU DevCon 2016

Give your conference programme room to breathe

03/11/2016/0 Comments/in Uncategorized /by Eoghan O'Sullivan

Many organizations are locked into a long-standing pattern of annual events of different kinds that consist of a set of presentations programmed across a day or two, perhaps with a token panel session in an attempt to liven things up a bit. Events like these, often run by over-stretched comms people who fall back on […]

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http://www.thatcommsguy.ch/wp-content/uploads/2016/11/devcon2.jpg 469 833 Eoghan O'Sullivan http://www.thatcommsguy.ch/wp-content/uploads/2016/06/white_110h.png Eoghan O'Sullivan2016-11-03 07:30:022018-01-15 20:57:23Give your conference programme room to breathe
Screenshot of the Ecolint Alumni e-newsletter from October 2016

A tried and tested approach to e-newsletters

09/10/2016/1 Comment/in Uncategorized /by Eoghan O'Sullivan

Over the past decade or so I’ve worked for four different organizations aiming to engage members in some way. Whether it was technology experts following the work of the DVB Project or the EBU, the staff of EAZA member zoos, or alumni of the International School of Geneva, the common thread was that the organization […]

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http://www.thatcommsguy.ch/wp-content/uploads/2016/10/alumni_newsletter.jpg 731 620 Eoghan O'Sullivan http://www.thatcommsguy.ch/wp-content/uploads/2016/06/white_110h.png Eoghan O'Sullivan2016-10-09 21:48:262018-01-15 20:58:01A tried and tested approach to e-newsletters
Photo of the communal noticeboard in the Vaudois village of Vich

You need an About page for your website

26/09/2016/0 Comments/in Uncategorized /by Eoghan O'Sullivan

You will find this advice in may other places, but it bears repeating: you need an About page for your website. Websites come in many shapes, sizes and flavours, but no matter how groundbreaking or stylish your site is, there are some basic universal rules you should respect. If the organization’s logo appears somewhere towards […]

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That Comms Blog

Lessons I've learned in more than fifteen years of creating content, producing events and engaging communities for a diverse range of organizations.
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Recent Posts

  • If in doubt, call it what it is
  • My go-to sites for free photographs
  • WordPress wins for websites but Wix works well
  • Note to self: update blog
  • MailChimp may not be the best solution for your members
  • Treat your website to a content audit
  • I’ll be brief…
  • Communicate sustainably
  • You should be on Facebook, but don’t waste your time on Facebook
  • Give your conference programme room to breathe

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Vich, Switzerland

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