You should be on Facebook, but don’t waste your time on Facebook

A few years ago I recall reading many articles predicting the death of websites. People would get their information from social networks and would use mobile apps to access and browse content. I believe those predictions have been proved wrong, or at least premature, especially when it comes to niche audiences and interests.

For the small to mid-sized organizations I’ve worked with, the website remains the most important focus for online presence. Read more