A tried and tested approach to e-newsletters

Over the past decade or so I’ve worked for four different organizations aiming to engage members in some way. Whether it was technology experts following the work of the DVB Project or the EBU, the staff of EAZA member zoos, or alumni of the International School of Geneva, the common thread was that the organization I worked for was an added extra in the recipients’ busy lives. In each case we were asking them to create space for something beyond their daily professional responsibilities and their personal life.

At all four of those organizations I wrote and sent a monthly e-newsletter, using more or less the same format and approach in each case. Why? Because it works! Read more